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The term "Marketing" is a very old term, and it means market research along with advertising. In today's world, where everything is becoming digital, digital marketing has come to light. In earlier days, billboards, newspapers, leaflets, and television ads were the only medium of advertisement. But today, as we spend more time on social media…
People often underestimate how difficult a marketer’s job can be. They do not just advertise the business, but they also have to create a long-term marketing strategy. Choosing the wrong marketing strategy leads to failure after planning the long-term strategy and developing the marketing content. After that, marketers move forward with the media buying process.…
To thrive in today's competitive business environment, brands must now have a digital presence capable of attracting and retaining customers. An internet brand is now an unavoidable necessity, which necessitates the creation of an online marketing strategy. Seven compelling reasons for organizations to understand the importance of internet marketing are outlined below. 1. Internet's global…
